LeadSixty / Real estate Book a Where AI Fits call
LeadSixty/Industries/Real estate
For solo agents, teams with ISAs, and brokerages

AI real estate lead follow-up, done for you.
Every Zillow and portal lead texted in 60 seconds.

Think of it as an AI ISA that never sleeps. We build and run a system for your business that answers every Zillow, Realtor.com, Facebook and IDX lead within a minute, asks the five qualifying questions an ISA would ask, routes the lead to the right agent, books the showing or consult, and keeps following up for 30 days. Not another CRM for you to configure. You talk to buyers and sellers who are ready. Live in 14 days.

Book a Where AI Fits call See what we build
60-secondFirst reply to every lead
14-dayDone-for-you install
30-dayFollow-up on every lead
24/7Saturday showings, Sunday open houses
The problem

Why do real estate agents lose leads they already paid for?

Because a portal lead is not a lead for you. It is a lead for whoever answers first. When a buyer taps "Contact agent" on a Zillow listing at 7:30 on a Saturday evening, that inquiry is often shared with several agents, and the buyer is still scrolling. The agent who texts back in a minute gets the conversation. The agent who calls back Monday morning gets voicemail.

The research on this is old and consistent. In the largest published audit of lead response, Harvard Business Review tested 2,241 US companies and found the average response time to a web lead was 42 hours. Only 37% replied within an hour. 23% never replied at all. A separate study of 15,000 leads found that the odds of qualifying a lead were 21 times higher when contact happened within 5 minutes versus 30 minutes.

What the data saysNumberSource
Average response time to an online lead42 hoursHBR audit of 2,241 companies
Companies replying within one hour37%HBR audit of 2,241 companies
Companies that never replied23%HBR audit of 2,241 companies
Lift in qualifying odds, 5 min vs 30 min21xLead Response Management study
Home buyers who purchased through an agent or broker88%NAR 2025 Profile of Home Buyers and Sellers
Home sellers who used a real estate agent91%NAR 2025 Profile of Home Buyers and Sellers

Full citations are listed in the Sources section at the bottom of this page.

The last two rows are the good news. Nearly nine in ten buyers and sellers still transact through an agent. The demand is there. The question is only which agent gets the first real conversation, and that is decided in minutes, not days.

The three ways real estate leads leak

  • Slow first touch. The lead arrives during a showing, a listing appointment, or dinner. It sits in the CRM until the next block of free time. By then two other agents have already texted.
  • Unqualified showings. You drive 40 minutes to show a house to someone who is not pre-approved, is 14 months from moving, or is already working with another agent and did not mention it.
  • Follow-up that stops at attempt two. Most portal leads do not reply the first time. Most agents stop after the second try. A six-month buyer gets tagged dead in week one and buys with someone else in month five.

The fix is not more hustle or another coaching program. It is a system that does the first minute, the qualifying questions, the routing, and the 30 days of follow-up automatically, so the only thing left for you is the showing, the listing appointment, and the negotiation.

What we build

One system between the lead and the agent

Six pieces, set up for you on a platform we provide, tuned to how your team works leads. You do not learn new software. You get a calendar with qualified showings and consults on it. The booking layer is also available on its own as the AI appointment setter, and the phone side is covered by the AI receptionist.

Every lead source in one inbox

Zillow Premier Agent, Realtor.com, Facebook and Instagram lead forms, Google Ads, IDX website registrations, home-valuation landing pages, open-house sign-in sheets. Each lands in the CRM as a contact with its source and the listing they asked about tagged, so the first message references the actual home.

A text within 60 seconds, any hour

The AI opens with a short, human message in your name that mentions the property or the neighborhood they searched. It asks whether they are buying, selling or both, their timeline, the area, price range, and whether they are pre-approved. Saturday evenings and Sunday open-house traffic are covered.

Qualification before you drive anywhere

By the time you call, you know buyer or seller, timeline, target area, price range, pre-approval status, and whether they already have an agent. Not pre-approved yet? The AI offers an intro to your preferred lender and books that call too. See how the lender side works on our loan officer page.

Routing by area, lead type, or round-robin

Solo agent: everything books to you. Team: buyer leads go to buyer's agents by ZIP or area, seller leads go to the listing agent, and the rest round-robins so nobody gets buried. Have an ISA? The AI does the first pass and hands the warm ones to the ISA with the transcript attached.

30 days of follow-up, then long-tail nurture

No reply? The system keeps going: text, email, ringless voicemail, on a cadence written for buyers and sellers. Missed showing? It rebooks. Buyer says "6 to 12 months out"? It moves them to a slower nurture with new-listing check-ins so they are still yours when they are ready.

Your database, reactivated

Old portal leads, expired IDX registrations, your sphere, past clients from four years ago. We sequence the whole list during the install: a where-did-your-search-land check-in for old leads, a home-anniversary or equity check-in for past clients. Replies come straight to you. Nobody new is paid for.

What the lead sees

What does the AI conversation actually look like?

Short, specific, and in your name. The goal of the first two minutes is not to sell a house. It is to find out who this person is, what they are looking for, whether they can buy, and to get a showing or a call on the calendar. The AI asks the same five questions a good ISA asks, in the same order:

  1. Buying, selling, or both? Decides which agent gets the lead.
  2. When? Now, this quarter, or "just looking". Decides the follow-up cadence.
  3. Where? Area or ZIP. Decides routing on a team.
  4. What price range? Keeps the showing realistic.
  5. Pre-approved yet? If not, the lead is offered an intro to your preferred lender.

Here is a real-shape example from a Zillow buyer lead that came in at 7:34 pm on a Saturday.

Saturday, 7:34 pm. Lead arrives from Zillow on 1420 Oak Street.
Hi, is 1420 Oak Street still available? Can I see it this weekend?
Hi Sam, this is Alex's assistant at Riverside Realty. Yes, it is still active. Alex can set up a showing. Quick question so I book the right one: are you looking to buy soon, or just starting to look around?
Pretty soon, we want to move by spring
Great, that is a good window. Are you working with a real estate agent already, or would Alex be your first call?
No agent yet
Perfect. Have you talked to a lender about pre-approval yet? Sellers around here usually want to see a letter with the offer.
Not yet, we were going to do that next
No problem. Alex works with a lender who can usually turn a pre-approval around in a day or two. I can have them reach out too if that helps. For the showing, Alex has Sunday at 1:00 pm or 3:30 pm open at Oak Street. Which works?
Sunday at 1 works. And yes, send the lender info
Booked: Sunday 1:00 pm at 1420 Oak Street with Alex. You will get a confirmation text now and a reminder an hour before. The lender will text you Monday morning. See you Sunday.
Contact created. Tagged: buyer, spring timeline, no agent, not pre-approved, Oak Street listing. Routed to Alex. Showing booked. Lender intro queued. Reminder sequence started. Elapsed: 2 min 05 sec.

Notice what the AI did not do. It did not comment on the neighborhood, the schools, or whether the house is priced right. It did not promise anything about the offer. It confirmed the listing was active, learned four facts, offered a lender intro, and booked a showing. Alex opens the calendar Sunday morning to a buyer who has already told them where they stand.

The names and address above are placeholders. The script, tone, questions, and handoff rules are written with you and your broker during the install. Some teams want the AI to also ask about a home to sell first. Some want it to ask two questions and book. It is your intake.

Compare

How does an AI ISA compare to hiring a human ISA or using CRM drips?

There are three common ways agents and teams try to solve slow follow-up. Each works for someone. Here is where each one lands on the things that decide whether a lead becomes a client.

You, working leads yourselfHire an ISACRM drip automationsLeadSixty
First response timeMinutes to next day, depends on your showingsMinutes during their shiftSeconds, fixed messageUnder 60 seconds, conversational
Nights and weekendsOnly if you answer mid-showingUsually notYes, one-wayYes, two-way
Asks qualifying questions and reads the answersYesYesNoYes
Books showings and consults to a calendarYesYesLink onlyYes, with reminders
Follows up for 30 days without being toldRarelyIf managedYes, fixed scheduleYes, adjusts to replies
Routes leads across a teamManuallyManuallyBasic rulesBy area, type, or round-robin
Who builds and maintains itYouYou hire, train and manageYou or a consultantWe do, ongoing
Time to liveNow4 to 8 weeks to hire and trainWeeks of setup14 days
Reactivates your old database and sphereWhen you have timeIf assignedPossible, manual setupIncluded in every install

Honest note: if you already have a full-time ISA who answers every lead within minutes, works nights and weekends, and never drops follow-up, you are covered on speed and should only consider us for the overflow and reactivation pieces. The pipeline tools you already use are good at what they do. We are not a replacement for them; we are the layer in front of them that turns a lead into a booked conversation.

How it works

Three steps. Fourteen days. Nothing for your team to learn.

1

Free Where AI Fits call

We map where your leads come from, how fast they are answered today, how they are split across the team, and where they stall. You leave with a written picture of the leak, whether or not you hire us.

2

We build and install in 14 days

CRM setup or connection, texting number registered, AI trained on your qualifying questions and Fair Housing boundaries, routing configured, 30-day follow-up written, database reactivation launched, team walked through it.

3

We run it, you show and list

Every conversation is monitored. We tune scripts, timing and routing every month based on what buyers and sellers actually say. You get a weekly summary and a calendar full of qualified appointments.

What happens in the 14 days

DaysWhat we doWhat we need from you
1 to 2Where AI Fits call, access to your portal accounts and lead sources, export of old leads, sphere and past clientsOne 30-minute call, logins
3 to 6CRM build or connection, lead source integrations, business texting number and A2P 10DLC registration, calendar sync for each agentBusiness details for carrier registration, agent calendars
7 to 10AI qualifying script, handoff rules, Fair Housing boundaries, routing logic, 30-day follow-up and long-tail nurture. Test conversations with your team.One 45-minute review call, feedback on test threads
11 to 13Reactivation campaign across your database, segmented by old leads, sphere and past clientsApprove the messages
14Go live on all sources. Monitoring on. First weekly summary the following Monday.Answer your phone

Carrier registration for business texting usually clears within a few business days but can occasionally take longer. We start it on day 3 and tell you on day 1 if your setup carries that risk.

Compliance

How do you keep automated texting compliant and Fair Housing safe?

Three things, all handled during the install.

  1. Registered business texting. We register your number for A2P 10DLC under your legal business name. That is what makes carriers deliver the messages instead of filtering them, and it is the step most do-it-yourself setups skip, which is the quiet reason their texts "stop working". Once the number is registered it also receives inbound texts, so a new lead who texts you first gets the same 60-second reply and the same qualifying questions. We set that up during the install where your number allows it.
  2. Consent and opt-out. Your forms carry a one-line text-consent checkbox, and STOP is honored instantly across every sequence. Carrier registration asks how people opt in, so the two go together.
  3. Fair Housing boundaries in the AI. It never asks about or steers on protected characteristics, never describes neighborhood demographics or rates schools, and gives no pricing opinion on a specific home. Those questions get handed to the agent. That boundary is written into its instructions and tested before launch.

This is not legal advice. It is what a clean setup looks like, and we build it that way by default.

Fit

Who is this for, and who should not buy it?

Good fit: agents and teams paying for leads from Zillow, Realtor.com, Facebook or Google; teams of two to thirty agents who need routing and consistent follow-up; brokerages with an IDX site that registers visitors nobody calls; anyone sitting on a database of a few thousand old leads, sphere contacts and past clients they have not touched; anyone whose weekend leads wait until Monday.

Not a fit: a solo agent working fewer than about 15 new leads a month, all from personal referrals they already call back in minutes. The system would work, but the math would not, and we will say so on the Where AI Fits call. Also not a fit if your brokerage prohibits any automated outreach; the follow-up and reactivation layers are the point.

We also build beyond follow-up. Teams that start with speed-to-lead often come back for showing feedback collection, under-contract milestone updates to buyers and sellers, post-closing review requests, or a listing-alert agent for long-tail buyers. Those are scoped separately once the core system is running.

FAQ

Questions agents and team leads ask before they start

What does an AI lead follow-up system for real estate agents actually do?+
It answers every new buyer or seller inquiry by text within 60 seconds, asks the qualifying questions you would ask (buying or selling, timeline, area, price range, pre-approved yet, working with an agent), routes the lead to the right agent on your team, books the showing or consult onto that agent's calendar, and keeps following up by text, email and voicemail for 30 days if they go quiet. You get a lead who has already answered the basics and picked a time.
Does it work with Zillow Premier Agent and Realtor.com leads?+
Yes. Zillow, Realtor.com, Homes.com, Facebook and Instagram lead forms, Google Ads, your IDX website, home-valuation pages and open-house sign-in sheets can all feed the system. Each source gets its own opening message that references the listing or search the lead came from, so the text does not read like a generic blast.
Will the AI say something that gets me in trouble with Fair Housing?+
It is built not to. The AI never asks about or records protected characteristics, never describes neighborhood demographics, and never rates schools. Questions like "is this a good area for families" are redirected to public sources and handed to you.
Which CRM does this run on? I use Follow Up Boss.+
On a platform we set up for you as part of the 14-day install. You do not need to buy or already have a CRM. If you already run your pipeline in one, you keep using it, and we go over how the two connect on the Where AI Fits call. You own the account and every contact in it from day one.
Can it route leads across my team by area or by buyer and seller?+
Yes. Buyer leads can route to buyer's agents by ZIP code, city or price band. Seller leads go to your listing agent or to you. Everything else round-robins so no one gets buried and nothing sits waiting. If you have an ISA, the AI does the first pass and hands warm leads to the ISA with the transcript attached. The rules are yours and we change them whenever your team changes.
What if the buyer is not pre-approved yet?+
The AI notes it, explains that sellers usually want a letter with the offer, and offers an intro to your preferred lender. If the buyer says yes, the lender gets a warm handoff with the buyer's details and the buyer gets a text telling them who will call and when. You still get the showing booked. If you do not have a preferred lender, we skip that step.
How is this different from the drip campaigns already in my CRM?+
Drips send fixed messages on a schedule regardless of what the lead says. Our system holds a two-way conversation: it reads the reply, asks the next relevant question, handles "just looking" or "I already have an agent", and books the appointment. It also routes across your team and is built and tuned for you, so nobody has to learn workflow builders or maintain the sequences.
How long does it take to go live?+
14 days from the day we start. Days 1 to 2 are the Where AI Fits call and access setup, days 3 to 6 are the CRM and phone number build, days 7 to 10 are AI training and testing with your team and broker, days 11 to 13 run the reactivation campaign on your database, and day 14 is go-live. Carrier registration for texting occasionally takes longer than we would like, and we tell you on day 1 if that is a risk.
What happens to my old leads, my sphere and past clients?+
We run a reactivation campaign across them as part of every install. Old portal leads and expired IDX registrations get a short check-in on where their search landed. Past clients get a home-anniversary or equity check-in. Your sphere gets a message written the way you would write it. Anyone who replies is handed to you. It is usually the first place the system pays for itself, because the list already exists and costs nothing to contact.
What if a lead wants to talk to a real person right away?+
The AI hands off immediately. If the assigned agent is available it routes the call or text to them live; if not, it books the earliest slot on their calendar and tells the lead exactly when to expect a call.
How much does it cost?+
A one-time setup fee covers the 14-day build, and a monthly retainer covers running, monitoring and tuning the system. The exact number depends on your lead volume, team size and how many channels we run for you. We quote it on the Where AI Fits call and the quote is fixed before we start. There is no long-term contract; the retainer is month to month.
How fast do I actually need to respond to a Zillow lead?+
Within five minutes, and the sooner the better. The Lead Response Management study found the odds of qualifying a lead fall 21 times between a 5-minute and a 30-minute response. A Zillow lead is usually looking at a specific listing right now and has often clicked "contact agent" on more than one. The agent who replies while they are still on the listing gets the conversation. We reply in under 60 seconds because nothing slower is reliably first.
Will leads know they are talking to AI, and does that hurt conversion?+
The AI introduces itself as your assistant and never pretends to be you. In practice leads do not mind: they get an answer in a minute instead of the next day, they can reply when it suits them, and the questions are the ones a human assistant would ask. What hurts conversion is silence, not an assistant. The moment a lead wants a person, they get one.
What is an AI ISA, and how is it different from a chatbot or a drip campaign?+
An ISA, inside sales agent, is the person on a team who answers new leads, qualifies them and books appointments for the agents. An AI ISA does that job with software: it replies in seconds, holds a two-way text conversation, reads the answers, books the showing, and follows up for weeks. A chatbot answers one message on your website and stops. A drip campaign sends fixed messages on a schedule and cannot tell whether the lead said "yes, tomorrow" or "I already bought". Ours is the AI ISA, built and run for you.
Does speed matter if the lead already contacted five other agents?+
It matters more. When a buyer clicks "contact agent" on several listings, they are not choosing an agent, they are choosing whoever answers. Being the first reply, with a real question rather than a canned "thanks for reaching out", is how you get picked out of the five. Being fifth an hour later is how you pay for a lead someone else closes.
Will AI replace real estate agents?+
No. AI handles the part of the job nobody has time for: answering a portal lead in seconds at 9 pm, asking whether they are buying or selling and when, booking the showing, and following up for weeks. Negotiating, pricing a home, walking a buyer through a property and earning a referral stay with the agent. The agents who gain from AI are the ones who let it clear the first hour so their day is spent with people who are ready to move.
Who is this not a fit for?+
Solo agents working fewer than about 15 new leads a month, all from personal referrals they already call back within minutes. In those cases the math does not work and we will tell you so on the Where AI Fits call. It fits best when you are paying for portal or ad leads, running a team, or sitting on a database you have not touched in months.
Related

Other businesses we build this for

The same system, with different intake questions and routing, runs for loan officers and mortgage brokers, insurance agencies, car dealers and brokers, and med spas. If you have a preferred lender, the loan officer page covers how we route buyers who are not pre-approved yet between you and them.

Sources
  1. Oldroyd, McElheran, Elkington. "The Short Life of Online Sales Leads." Harvard Business Review, March 2011. Audit of 2,241 US companies: 42-hour average response, 37% within one hour, 23% never responded. hbr.org
  2. Oldroyd, James. "Lead Response Management Study." InsideSales.com / MIT, 2007. Odds of qualifying a lead 21x higher at 5 minutes versus 30 minutes. leadresponsemanagement.org
  3. National Association of Realtors. "2025 Profile of Home Buyers and Sellers." 88% of buyers purchased through an agent or broker; 91% of sellers used a real estate agent. nar.realtor

Page updated September 6, 2026. Every number on this page is either cited above or describes how our own installs work.

Find out how many leads you are losing to the clock

Book a free 30-minute Where AI Fits call. We look at your lead sources, your current response times, how leads are split across your team, and your database, and show you where the leak is. No pitch if it is not a fit.

Book a Where AI Fits call

or tell us in writing

Tell us what you want AI to handle and we come back with a straight answer, usually the same day. If it is not a fit, we say so.