AI for home service businesses, done for you.
Every estimate request texted in 60 seconds.

Why do contractors lose estimate requests they already paid for?

Because the homeowner asks three companies at once and hires the first one that answers. A furnace goes out at 9 pm in January. The homeowner fills in your form, a competitor's form, and an Angi request in the same ten minutes. Whoever texts back first gets the visit. It is rarely the company whose owner is on a roof, under a sink, or driving home from the last call of the day.

The research on this is consistent across industries and brutal in the trades. In the largest published audit of lead response, Harvard Business Review tested 2,241 US companies and found the average response to a web lead took 42 hours. Only 37% replied within an hour. 23% never replied. A separate study of 15,000 leads found the odds of qualifying a lead were 21 times higher when contact happened within 5 minutes rather than 30.

Inside home services specifically, Hatch analyzed 132,188 speed-to-lead campaigns run for HVAC companies and found that 88% of the people working those leads took more than five minutes to reply, and the single most common reply time was one day. Only 3% replied in under a minute. When the first text did go out within seconds, an average of 60% of homeowners replied.

Full citations are listed in the Sources section at the bottom of this page.

Read the last three rows together. Almost nobody in the trade replies in the first minute, and when someone does, six in ten homeowners answer. That is the whole opportunity. You do not need more leads. You need the ones you already pay for to hear back before the competitor does.

The four ways home service leads leak

• The missed call. Your office is on another line or the phone is in a truck. The homeowner gets voicemail and dials the next listing. Most never leave a message.
• The form nobody sees until morning. Estimate requests from your website, Angi, Thumbtack and Google Local Services land in an inbox after hours. By 8 am the job is scheduled with someone else.
• The unqualified truck roll. An estimator drives 40 minutes to a homeowner who is "just getting ideas", is outside your service area, or wanted a repair you do not do. Nobody asked before booking.
• The unsold estimate. You quoted the job, the homeowner said "let me think", and nobody followed up. Three weeks later a competitor with a slightly lower number gets it, because they called back.

What does the AI conversation actually look like?

Short, specific, and in your company's name. The goal of the first two minutes is not to sell a roof. It is to find out what is wrong, how urgent it is, whether the property is in your area, and to get a visit on the calendar. The AI asks the same five things a good dispatcher asks, in the same order:

1. What is going on? Repair, replacement, new install, or a quote for a project.
2. How urgent? Active leak, no heat, no power, or planning ahead. Decides whether it books today or offers an estimate window.
3. Where is the property? Address or ZIP. Decides whether it is in your service area and which tech covers it.
4. House or business? Some trades price and staff these differently.
5. When will someone be home? Books the visit.

Here is a real-shape example from a roofing estimate request that came in from a website form at 8:47 pm on a Tuesday, two days after a storm.

Notice what the AI did not do. It did not guess what the repair would cost, promise the roof could be saved, or discuss insurance. It collected five facts, checked the service area, matched the homeowner to the right estimator, and booked a window. Marcus opens his phone Wednesday morning to an inspection that is already confirmed, with the storm date and the damage description attached.

The names above are placeholders. The script, tone, questions and booking rules are written with you during the install. An HVAC company wants "no heat" to book same-day; a remodeler wants to ask about budget range and timeline before sending a designer. It is your intake.

What happens in the 14 days

Carrier registration for business texting usually clears within a few business days but can occasionally take longer. We start it on day 3 and tell you on day 1 if your setup carries that risk.

Who is this for, and who should not buy it?

Good fit: HVAC, roofing, plumbing, electrical, remodeling, painting, landscaping, pest control and similar companies that pay for leads through Google Local Services, Angi, Thumbtack or Meta ads; companies with two or more techs or estimators who need visits routed by territory; anyone whose after-hours calls go to voicemail; anyone sitting on a stack of unsold estimates and a customer list that only hears from them when something breaks.

Not a fit: a one-truck operation getting fewer than about 15 new inquiries a month that the owner already texts back from the van within minutes. The system would work, but the math would not, and we will say so on the Where AI Fits call. Also not a fit if your work is entirely commercial bids through procurement portals, where speed to first reply is not what decides the job.

We also build beyond follow-up. Companies that start with speed to lead often come back for review requests after the job, maintenance-plan renewals, or a voice agent that answers the phone when the office cannot. Those are scoped separately once the core system is running.

Other businesses we build this for

The same system, with different intake questions and routing, runs for solar companies, real estate agents and teams, mortgage loan officers, insurance agencies, and car dealers and brokers. If you sell roofing or HVAC alongside solar, the solar page covers how we qualify homeowners on ownership and utility bill before a rep drives out.